【HafH’s New Chapter】More Value, More Freedom, Smarter: HafH Introduces 3 tiers of Coins

First and foremost, we would like to extend our gratitude to all our users. Together, we have been shaping a new style of travel, and words cannot express how much this means to us.

In order to further improve your experience with HafH, we announce that starting from the 23th of July 2025, we will start to propose up to 3 coin tiers per room.

The travel landscape is evolving rapidly, and HafH is more committed than ever to providing you with the greatest value while maintaining the stable pricing you love, without compromising on inventory.

To shed light on how these concepts intertwine, we’re thrilled to share more details below.

What is Special about HafH’s Pricing

HafH began with a unique value proposition: you could reserve a room at the same price, regardless of your stay period. This was a bold move in an industry that revolves around dynamic pricing.

Our main motivation was your peace of mind. Price fluctuations no longer dictate when you can take your vacations! What’s more, we don’t pressure you to reserve now: our prices are stable from day to day! This is a major reason why so many of you love using HafH, compared to other travel agencies.

However, the growth of our inventory has outpaced the effectiveness of our single-coin system, limiting our ability to offer optimal deals.

For example, let’s consider a hotel room that sells for ¥9000 on weekdays, and ¥15000 on weekends. Hafh may sell it at the unique price of ¥12000 equivalent coins (this is a made-up example for illustrative purposes).

As a result, even though HafH ends up being of great value on weekends and high season, the situation is more mitigated for the other days.

We have partially addressed this issue with adjustment coins. We have been setting a different price for the few most expensive high-season days. This allows us to ignore these days when computing the regular price, which makes it lower.

However, challenges remain. First, if there are too many high-season days, they are included in the regular price, thereby raising the overall price. Second, if a few high-season days are significantly more expensive, we sometimes have no choice but to close bookings for those days to keep our prices within a reasonable range.

In fact, many of you have already expressed the desire to see lower prices on HafH during weekdays, as well as more inventory during high season. We have heard you loud and clear: this update is for you!

We Introduce a new Coin System with up to 3 Price Tiers

With this update, a single room may have up to 3 different coin tiers depending on the day of the stay.

What does it mean to you:

・A Greater Value: We will make it possible to stay at a reasonable price, even on dates that were difficult to choose due to price. We aim for HafH to be the cheapest option for many dates.

・More Freedom: You will now be able to choose from more high-season options for several properties, as they won’t negatively affect the coin price for the other days anymore.

With that said, even after the update, about 25% of the rooms will still remain with a single coin price at release date.

Distribution of Rooms per Number of Coin Tiers

・one price tier: 24.8 %

・two price tiers: 21.1 %

・three price tiers: 54.1 %

Below is how prices will be affected on a day-to-day level, for a 90-day period: almost 70% of the days will be less expensive under the new coin system.

69.7% of the days will be cheaper
・25% cheaper or above: 4.2%
・1~25% cheaper: 65.5%

4.8% of the days will have the same price (±1%)

25.5% of the days will be more expensive
・1~25% more expensive: 23%
・25% more expensive or above: 2.5%

These are often weekends or high season days that used to be sold under the unique price.

HafH is not Shifting to Dynamic Pricing

Some of you may be worried that HafH is shifting to dynamic pricing. This is not the case. Stable pricing is in HafH’s DNA.

When looking for hotel rooms online, we’ve all thought: “this hotel was so much cheaper when I checked yesterday!” or “the exact day I want to stay is twice as expensive as the others!”

This is why planning a trip is so stressful. HafH has always been about removing all this stress and letting you focus on the fun of travel. And this won’t change. We do our best to keep prices stable from day to day, while making sure you have access to the best deals.

Q&A

Q1. When will this update be online?

A1.  We will start to deploy the 3-tier coin system from the 23rd of July

Q2. What will happen to my existing reservations?

A2. No worries! All reservations made before the 23rd of July we stay as is. We won’t change the coin price.

Q3. Will all hotels use the 3-tiers of coin prices?

A3. No. This will depend on the room. Some will stay with a unique coin price, and some will even use two tiers!

Q4. What will happen to the adjustment coins system?

A4. Adjustment coins will be replaced by the new 3-tier system. Adjustment coins were limited to only a few high-season days: the 3-tier system can be seen as a generalization of it.

This update is a huge milestone for us.

We believe that booking hotels should be stress-free, and we are committed to providing you with the best value and the most freedom.

We look forward to seeing how you will benefit from these changes. Nothing is written in stone, though, and do not hesitate to share your thoughts and experiences so we can further improve HafH together!

Thank you for using HafH!